Assistant Marketing Manager

Social Media

• Proactively manage all social media accounts, content and posts including Linked in, Facebook, Instagram, Sales Navigator, etc.
• Gather, save, tag and organize buyer profiles in Sales Navigator and other social media platforms
• Research and propose ideas to maximize inquiries via social media channels (social selling)

Website and SEO

• Note: coding or development experience not required. We are looking for marketing-related input.
• Research, identify and propose methods for improving website engagement and traffic.
• Provide ideas and analytics for improving web SEO/SEM both organic and paid.
• Create landing pages and other marketing tools to drive traffic and capture leads.

Hubspot Database CRM Cleaning, Maintenance and Sales Support

• Under direction of VP of Sales, continuous cleaning and maintenance of the Hubspot CRM system
• Weekly Identify and “queue up” targeted sales leads in the CRM for the VP of Sales.
• Identify KDM “key decision makers” for various customers and enter them into Hubspot.
• Import and/or enter leads from new sources.
• Synchronize leads between Hubspot and Constant Contact
• Segmenting leads in CRM

Constant Contact

• Create and schedule constant contact email campaigns
• Manage e-mail bounces, unsubscribes, etc.

Trade Fairs

• Assist in trade fair planning and attendance
• Create a list of all potential trade fairs and contacts and put CRM

News Releases and Blogs

• Write and publish 1 news release and 1 blog per month for media, associations and prospects.
• Create news release contacts and companies in Hubspot database.
• Research and identify opportunities for publicity.

Lead Generation

• Research and propose ways to improve lead capture