Learn how wholesale distributors can unify POS, counter sales, inside sales, field reps, B2B eCommerce, EDI, and marketplace channels on a single Sales ERP platform. This guide explains how to reduce order entry time, protect margins, improve fill rates, and give customers a consistent experience across every channel.
The guide is designed for CEOs, sales leaders, operations, finance, and IT who need a clear, practical framework for evaluating Sales ERP and omnichannel order management for wholesale distribution.
Why B2B buyers increasingly expect real-time pricing and availability, self-service ordering, and Amazon-like experiences—and why disconnected systems can no longer keep up.
How a distribution-focused Sales ERP unifies customer data, pricing rules, ATP inventory, payments, and multi-channel order capture into one real-time platform.
How modern counter workflows reduce transaction time, eliminate pricing errors, and improve customer satisfaction with guided selling and live inventory.
Use real-time pricing, stock visibility, guided quotes, and quick quote-to-order conversion to improve win rates and reduce manual rework.
Build a digital storefront with customer-specific pricing, real-time stock, order history, and quick-order tools that complement inside and counter sales instead of competing with them.
Vendor criteria, implementation readiness, 5-year TCO analysis, and red flags: heavy customization, weak reporting, no real-time inventory sync, and hidden fees.
Generic sales software wasn’t built for the complexities of wholesale distribution. Discover what makes distribution ERP different.
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Many distributors see meaningful improvements in margin, productivity, and revenue within the first 6–12 months of implementing a modern Sales ERP.
CEOs, presidents, VPs of Sales, branch managers, COOs, CFOs, and IT leaders who are responsible for sales growth, customer experience, and ERP strategy in wholesale distribution.
CRM focuses on managing relationships and activities. Sales ERP runs the full order-to-cash cycle: pricing, credit, ATP inventory, order capture, invoicing, and channel unification, while still integrating with CRM where needed.
Yes. The principles apply across electrical, plumbing, HVAC, industrial, fasteners, MRO, cash and carry, and other multi-branch wholesale distribution businesses.
Sales ERP & Omnichannel Order Management Buyer’s Guide
Cloud ERP for wholesale distributors. Modern UX, reliable operations, and scalable performance.
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