Intensive distribution is a marketing strategy that involves making a product widely available in as many outlets as possible within a particular market or region.
The objective of intensive distribution is to maximize the availability and accessibility of the product to consumers, thereby increasing its sales and market share.
Intensive distribution is typically used for products that are low-priced and have high demand, such as consumer packaged goods, beverages, and snacks.
These products are typically sold through multiple channels such as supermarkets, convenience stores, gas stations, vending machines, and online retailers.
The intensive distribution strategy involves partnering with a large number of retailers or distributors to ensure that the product is widely available across different locations.
This approach often requires a significant investment in logistics and supply chain management to ensure that the product is delivered to retailers in a timely and efficient manner.
Overall, intensive distribution is a popular strategy for companies looking to increase their product exposure and reach a larger audience within a particular market or region.
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